Google Ads Campaign Showcase Report
Overview:
In June 2025, Omni Slot Box — a growing e-commerce brand specializing in innovative storage and organization solutions — launched a performance-driven Google Ads campaign. This full-funnel strategy included Shopping Ads and Display Ads to attract, engage, and convert high-intent online shoppers across the Google network. The goal was to drive targeted traffic and measurable conversions while showcasing the brand’s practical and high-quality product range. This campaign was designed to promote both product discovery and transactional outcomes, using a blend of visually rich creatives and structured product feeds.
Campaign Performance Metrics:
Spanning both Shopping and Display placements, the campaign achieved remarkable results in visibility, engagement, and revenue generation — all within a $3,400 budget:
- Impressions: Over 1.09 million views across Shopping and Display placements helped boost brand visibility at scale.
- Clicks: 9,882 users clicked through to the Omni Slot Box website, reflecting significant engagement.
- CTR (Click-Through Rate): 0.91% — a healthy rate for blended Display and Shopping ad traffic.
- Avg. CPC: $0.34 — allowing for extensive reach and steady acquisition at a low cost.
- Total Ad Spend: $3,400
- Conversions: 158 confirmed purchases
- Conversion Rate: 1.60% of users who clicked completed a transaction
- Conversion Value: $22,100 (based on total sales revenue from 158 conversions)
- ROAS (Return on Ad Spend): 6.5 : 1 — for every $1 spent, $6.50 was earned in revenue
- ROI (Return on Investment): 550% — after subtracting ad cost from revenue
Performance Highlights – June 2025:
| Metric | Value |
|---|---|
| Impressions | 1,087,188 |
| Clicks | 9,882 |
| Click-Through Rate (CTR) | 0.91% |
| Avg. CPC | $0.34 |
| Total Ad Spend | $3,400 |
| Conversions (Sales) | 158 |
| Conversion Rate | 1.60% |
| Conversion Value | $22,100 |
| ROAS | 6.5 : 1 (650%) |
| ROI | 550% |
Strategic Analysis & Insights:
Campaign Diversity & Targeting:
● Shopping Ads delivered highly qualified traffic by matching user intent with live product listings.
● Display Ads expanded reach and increased upper-funnel awareness among potential customers.
Ad Creative & Engagement:
● Product images, clean layouts, and optimized Shopping feed attributes improved ad appeal.
● Smart segmentation and interest-based targeting ensured relevance.
Conversion Performance:
● 158 purchases and a ROAS of 6.5 show strong performance.
● The cost per conversion ($21.54) and conversion rate (1.60%) reflect a solid user journey.
Optimization Opportunities:
● Use dynamic remarketing to re-engage users.
● Test promotional creatives (discounts, bundles).
● Try rich media and video content to boost awareness.
Conclusion:
Omni Slot Box’s June 2025 Google Ads campaign exceeded expectations and delivered strong ROAS and conversions. This sets a foundation for scalable future campaigns.
