Chimcking USA Google Ads Campaign Showcase Report
Overview
In April 2025, Chimcking USA launched a geo-targeted Google Ads campaign designed to drive both local foot traffic and online orders for its Beaverton, Oregon location. Ads were served in both English and Korean, tailored to the diverse community around ZIP Code 97005. The campaign achieved remarkable performance, leveraging highly relevant keywords,
bilingual targeting, and engaging ad creatives to generate significant traffic and high engagement at an affordable cost.
Campaign Performance Metrics
The following performance results summarize the outcome of the Google Ads campaigns:
● Total Impressions: 92,000
● Clicks: 6,630
● Click-Through Rate (CTR): 7.20%
● Average Cost Per Click (CPC): $0.30
● Conversions (Estimated Orders/Visits): 232
● Conversion Rate: 3.5%
● Estimated Cost Per Acquisition (CPA): $8.62
● Estimated Revenue: $5,800
● Return on Ad Spend (ROAS): 2.9x
Performance Highlights (June–July 2025)
| Metric | Value |
|---|---|
| Impressions | 92,000 |
| Clicks | 6,630 |
| CTR | 7.20% |
| Avg. CPC | $0.30 |
| Estimated Conversions | 232 |
| Conversion Rate | 3.5% |
| ROAS | 2.9x |
Targeting Breakdown
● Location: Beaverton, Oregon (ZIP: 97005)
● Radius Targeting: 5–7 miles
● Languages: English and Korean
● Audience: Local diners, Korean-speaking residents, food lovers, families
Keyword & Campaign Strategy
● Keywords included: “Korean fried chicken Beaverton,” “BBQ wings near me,” “Chimcking order online,” and Korean variants like “치킨 배달 비버턴.”
● Campaigns used : Search ad, Call ad & Shopping ad with mix of Broad Match (for reach), Phrase Match, and Exact Match (for high-intent queries).
● Separate ad groups for English and Korean were deployed to ensure cultural and linguistic relevance.
Ad Examples
English Ad:
Headline: Crispy Korean Chicken Near You
Description: Try BBQ wings, spicy chicken sandwiches, and more. Order online now!
Korean Ad:
Headline: 바삭한 한국식 치킨
Description: 비버턴의 정통 한국 바삭 치킨! 지금 주문하세요.
Ad Extensions
● Sitelinks: Order Online, Menu, Find Store, Contact
● Call Extensions: Enabled for mobile
● Location Extensions: Integrated with Google Maps
● Promotion Extensions: 10% off for first online order
Conclusion
This localized, bilingual campaign stands as a compelling example of how small businesses can maximize Google Ads to drive real business outcomes. Chimcking USA successfully reached its diverse audience, encouraged engagement, and turned clicks into revenue with a solid return on ad spend. The campaign’s smart targeting, cultural alignment, and focused messaging led to a significant boost in local brand awareness and store orders in just one month. This campaign serves as a strong template for future franchise locations and broader expansion.
