Google Ads Campaign Showcase Report
Overview:
In June 2025, Premier 1 Heating & Air — a local HVAC service provider in Southern California — executed a highly targeted Google Search Ads campaign. Focused on AC repair, furnace servicing, and system installations, the campaign utilized call-only and lead form ads to attract qualified homeowners and property managers. The campaign aimed to drive high-intent leads, improve local visibility, and convert users through direct action.
Campaign Performance Metrics:
Spanning from June 26 to July 4, the campaign generated significant performance with efficient lead acquisition within a $1,000 budget:
- Impressions: 12,600 ad views across Search Ads with strong local targeting.
- Clicks: 2,100 users engaged by clicking on the ads.
- CTR (Click-Through Rate): 16.7% — indicates strong relevance and search match.
- Avg. CPC: $0.48 — highly efficient cost per click in the HVAC niche.
- Total Ad Spend: $1,000
- Conversions: 240 confirmed leads (calls + forms)
- Conversion Rate: 11.4%
- Reported CPL (Cost per Lead): $4.17
- Effective CPL: $3.63 (after removing $130 of early wasted spend)
- Conversion Tracking: Verified via Google Tag Manager
Performance Highlights – June 26 to July 4, 2025:
| Metric | Value |
|---|---|
| Impressions | 12,600 |
| Clicks | 2,100 |
| Click-Through Rate (CTR) | 16.7% |
| Avg. CPC | $0.48 |
| Total Ad Spend | $1,000 |
| Estimated Wasted Spend | $130 |
| Effective Spend | $870 |
| Phone Call Conversions | 128 calls |
| Lead Form Conversions | 112 forms |
| Total Conversions | 240 leads |
| Conversion Rate | 11.4% |
| Reported Cost Per Lead | $4.17 |
| Effective Cost Per Lead | $3.63 |
Strategic Analysis & Insights:
Conversion Strategy:
● A multi-format setup using call-only ads and search ads with lead forms captured both phone and web leads.
● Evening and weekend conversions were highest; device performance was split between mobile and desktop.
Ad Performance:
● Strong CTR (16.7%) driven by keyword relevance, ad extensions, and urgency messaging.
● CPC remained efficient ($0.48) despite scale across multiple ZIP codes.
Conversion Efficiency:
● 240 leads (128 calls, 112 forms) within budget.
● Conversion tracking verified via Google Tag Manager to ensure accuracy.
Optimization Opportunities:
● Reduce early-stage wasted spend with improved negative keyword lists.
● Introduce local landing pages with more personalized CTAs.
● Explore Smart Bidding or Maximize Conversions strategy for long-term scaling.
Conclusion:
Premier 1 Heating & Air’s Google Ads campaign proved to be a high-performing and cost-effective lead generation effort. With a 16.7% CTR, $3.63 effective CPL, and accurate conversion tracking, this campaign is a blueprint for sustainable, localized ad performance in the HVAC sector.
